Crisps & Crackers
Potato crisps, vegetable crisps, pulse crisps, seeded crackers, oat crackers, rice crackers, popped chips, baked snacks
Natural vitamin and mineral fortification for crisp and cracker manufacturers
Crisps and crackers sit at the impulse purchase point - meal deals, lunchboxes, petrol stations, end-of-aisle.
Fortification adds a credible health claim to a category traditionally sold on indulgence, but only natural sourcing can carry the “snack you can feel good about” positioning the premium end of the category is built on.
Better-for-you snacking is one of the fastest-growing premium segments in food.
The technical work is significant - frying, baking, and kiln-roasting at 160-200°C carry the highest thermal stress in the BIOVIT-served range. The portfolio clears it with overages calculated per cook profile by Eiméar.
Samples available on request. Reformulation support included with every order.
Format Specification
Crisps and crackers are sold front of pack on flavour, format, and indulgence. The brands moving fastest in the premium segment are adding a credible nutrition story to that - and the on-pack declaration is the proof point.
BIOVIT supplies plant-derived sources for the snack-relevant claim cluster, with full overage support to clear the high-heat processing the category demands.
Natural ingredients built for premium snacks
Three single-ingredient picks for the better-for-you snack category - chosen for the immunity, energy, and cognitive claim cluster that turns a savoury snack into a credible functional product. Plant and seed-derived sources that read coherently alongside the seeds, pulses, and vegetables snack brands are already built around.
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Selenium (sunflower seed)
Sunflower seed Selenium reads naturally next to the seeds already in the cracker base. Carries the immune function claim from a recognisable source.
Vitamin B6 (lemon peel)
Lemon peel B6 carries the reduction of tiredness and fatigue claim - the foundation of any “lunchbox”, “work snack”, or “3pm pick-me-up” positioning.
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Folate (spinach leaf)
Spinach Folate is the natural pairing for vegetable crisps. Carries the blood formation claim from the same green-leaf source already on the front of pack.
Three formulation-ready premixes for crisp and cracker brands
BIOVIT blends mapped onto three commercial positions driving premium snack growth - everyday multi-claim breadth, focus and cognition for work-and-study snacks, and the GLP-1 audience driving nutrient-dense snack demand. Each cleared through the BIOVIT stability database for fried, baked, and kiln-roasted formats.
Daily Support Premix
Eight-nutrient base for everyday fortified snacks - the default specification for premium crisp and cracker brands selling on “multi-vitamin breadth” rather than a single claim. Covers the foundational nutrient set in a single low-inclusion addition, with declarations that read as a short plant-source list.
Brain Focus
Built for cognition and focus-positioned snacks - one of the fastest-growing functional snack territories. Covers the normal psychological function and cognitive function claim cluster from plant-derived sources, with strong commercial pull in the study-snack, work-snack, and meal-deal segments.
GLP-1
Built for the 1.7m UK users on GLP-1 weight-loss medication eating smaller portions but needing the same nutrient density. Crisps and crackers are a natural snack format for this audience, and nutrient-dense fortification is one of the strongest commercial pulls in the premium snack segment right now.
Bring credible fortification to your next snack brief
Samples dispatched within a week. Reformulation support included.
Frequently asked questions
Practical answers to the questions buyers and formulators ask most when specifying natural fortification for crisps, crackers, and savoury snacks - high-heat processing, format coverage, declarations, and lead times.
Yes. Frying and baking at 160-200°C are the highest thermal exposures in the BIOVIT-served range, but they sit within the stability data established through RSSL and Eurofins. Overages are calculated per cook profile, dwell time, and target shelf life by Eiméar - meaning label-claim compliance at end of shelf life, not at day of manufacture.
Both routes work. For coated crisps and seasoned crackers, BIOVIT ingredients can integrate into the seasoning blend - simpler from a manufacturing standpoint, with less thermal exposure than base inclusion. For uncoated or lightly-seasoned formats, base inclusion is the default and carries the full overage calculation.
No. BIOVIT ingredients are taste-neutral at typical inclusion rates and don’t interfere with the dough or batter structure that defines the snack’s texture. The crunch and flavour profile the brand is selling carries through unchanged.
Selenium (sunflower seed), Vitamin B6 (lemon peel), and Folate (spinach leaf) are the three single ingredients most relevant to the category. Daily Support, Brain Focus, and the GLP-1 premix are the three formulation-ready blends. The cards above cover all six.
Yes. Where the off-the-shelf blends above don’t map cleanly onto your positioning - sports recovery snacks, women’s wellness ranges, kids’ fortified savoury snacks - Eiméar formulates bespoke premixes per project, claim set, and cook profile.
Single ingredients: 1 kg MOQ with an approximate 1-week lead time. Premix blends: 5 kg MOQ with an approximate 4-week lead time. Samples available on request - contact the team to specify quantity and shipping arrangements.
Reformulation support is included
Every BIOVIT wholesale order comes with full technical reformulation support at no extra cost, giving your NPD and technical teams direct access to a qualified nutritionist from brief to production.
Eiméar Sutton RNutr MSc, our Head of Nutrition, leads the technical work on every account: equivalence mapping against your incumbent synthetic, inclusion-rate modelling, on-pack claim wording aligned to GB and EU regulation, and the small details that decide whether a synthetic-to-natural switch lands cleanly on the production line.
The result: shorter development cycles, fewer reformulation rounds, and a finished product your commercial team can stand behind.
