BIOVIT Chromium
Natural source: Parsley and Curry Leaf (Organic variant)
Plant-derived Chromium, the blood glucose nutrient for the GLP-1 era
Chromium carries the EFSA claim for the maintenance of normal blood glucose levels, the most commercially relevant authorised claim in the GLP-1 and metabolic health categories.
BIOVIT's extract from organically grown parsley and curry leaf (BI096) delivers 500 mg of Chromium per 100g, at an inclusion rate of just 0.0012 g per portion for a "Source of" claim.
Organic certified, GB and EU compliant, and a direct one-to-one replacement for synthetic chromium picolinate and chromium chloride across GLP-1 support, metabolic health, and broad-spectrum multinutrient ranges.
Specified by leading UK manufacturers, with samples dispatched within a week and reformulation support included.
Technical Specification
Full technical data for product code BI096. For tailored documentation or a sample, get in touch with the team.
From GLP-1 support to functional shakes
Chromium's two EFSA claims punch above their weight commercially. Blood glucose maintenance and macronutrient metabolism are the foundational claims behind the fastest-growing category in nutrition: GLP-1 support and metabolic health. Three categories where Chromium delivers strongest.
Supplements
The flagship application. Capsules, tablets, and powders covering GLP-1 support, metabolic health, weight management, and broad-spectrum daily nutrition. Pairs naturally with B vitamins and Magnesium in metabolic stacks.
Dairy products
Dry blending compatible across protein, meal-replacement, and GLP-1 companion formats, where blood glucose support is increasingly the on-pack claim driving category growth. Negligible inclusion rate leaves room for complementary nutrients.
Snack Bars
Particularly relevant to bars positioned for sustained energy, sustained satiety, or GLP-1 companion use. Pairs cleanly with fibre, protein, and B vitamins in metabolic-positioned formats.
See how it works in your formulation
Samples dispatched within a week. Reformulation support included.
Frequently asked questions
Buyer and formulator questions on specifying parsley and curry leaf Chromium, covering the GLP-1 commercial story, bioavailability, and EFSA claim coverage.
Plant-derived Chromium sits within BIOVIT's broader bioavailability research programme at Swansea University, in collaboration with Prof Richard Bracken. The published 30-day human intervention trial established equivalent bioavailability between natural and synthetic micronutrient sources across the nutrients measured, supporting the position that parsley and curry leaf Chromium performs in line with synthetic chromium forms.
Chromium carries the EFSA claim for the maintenance of normal blood glucose levels, the most directly relevant authorised claim for products positioned alongside GLP-1 medication users and the broader metabolic wellness category. The UK GLP-1 user base sits at around 1.5 million, with sustained category growth projected across both pharmaceutical and consumer-led nutrition.
"Organic curry leaf extract, organic parsley extract." Two recognisable food ingredients on the back-of-pack, far cleaner than "chromium picolinate" or "chromium chloride", which matters in a category increasingly trading on clean-label credentials.
0.0012 g per portion for "Source of", 0.0024 g for "High in", one of the smallest inclusion rates in the BIOVIT portfolio. For a precise cost figure in your formulation, get in touch with the team.
Broad Spectrum and GLP-1 Everything Covered premixes. Chromium also features in bespoke metabolic and weight management formulations developed with BIOVIT's in-house Registered Nutritionist.
Samples and commercial orders are dispatched within around a week of order confirmation, with full technical documentation included. The MOQ is 1 kg on standard powder format. Bespoke formats and pack sizes available on request.
Yes. Every wholesale order comes with full reformulation support from BIOVIT's Head of Nutrition, Eiméar Sutton RNutr MSc. That includes equivalence mapping against your incumbent chromium form, inclusion-rate modelling, and on-pack claim wording aligned to GB and EU regulation, at no extra cost.
Chromium contributes to the following EU-authorised health claims under EFSA Regulation (EC) No 1924/2006:
Normal macronutrient metabolism
Maintenance of normal blood glucose levels
Reformulation support is included
Every BIOVIT wholesale order comes with full technical reformulation support at no extra cost, giving your NPD and technical teams direct access to a qualified nutritionist from brief to production.
Eiméar Sutton (RNutr MSc), our Head of Nutrition, leads the technical work on every account: equivalence mapping against your incumbent synthetic, inclusion-rate modelling, on-pack claim wording aligned to GB and EU regulation, and the small details that decide whether a synthetic-to-natural switch lands cleanly on the production line.
The result: shorter development cycles, fewer reformulation rounds, and a finished product your commercial team can stand behind.
