Webinars

BIOVIT Live Presents: Are "Natural" Claims Misleading Consumers?

Guest speaker Antonio De Carluccio from Safe Food Advocacy Europe joins Eiméar to unpack findings from SAFE's survey of 5,000 Europeans - and ask whether "natural" claims are helping consumers or misleading them.
Date Published
April 21, 2026

Watch this BIOVIT Live webinar "Are “Natural” Claims Misleading Consumers?" with guest speaker Antonio De Carluccio from Safe Food Advocacy Europe.In November 2024, SAFE published “Enhancing Transparency in Food Products”, a survey of 5,000 Europeans. We were delighted to have Antonio on BIOVIT Live to discuss the key findings of this survey.

Topics include:

  • Should “natural” claims be legally protected?
  • How do consumers perceive terms like “natural"?
  • Are brands using these claims misleadingly?

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Eiméar Sutton
Head of Nutrition at BIOVIT
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